Monday, 27 May 2013

Teens Starting to See Facebook as Old and Creepy

It's hard to give up Facebook once you're addicted to it, but it seems teens may be pulling away from the social network, and that could deter the next generation of adolescents from even signing on. The trouble with Facebook, as some teens mentioned in some recent focus groups, is that it's old, and stupid and annoying. Too much drama and not enough privacy. Twitter, on the other hand, is fine. Teens expressed waning enthusiasm for Facebook, saying they disliked the growing number of adults on the site.

Despite those observations, findings do not suggest a massive exodus of teenagers from Facebook. They are still very present on the site, with 94 percent of online teens maintaining an active page. They also maintain a larger footprint on it, compared to Twitter. A typical teen Facebook user has 300 friends, while the typical teen Twitter user has 79 followers.

That 94 percent figure doesn't mean much. It's only the trend that counts, and it's clearly moving away from Facebook. Facebook will continue to lose appeal with teens, predicted Epstein, for two reasons:
1) Teen culture views parents and adults as the enemy, and as it happens, parents and adults have joined Facebook in droves; and

2) Teen culture wants everything to be new, and Facebook is rapidly becoming old.

Finis!


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